Our client is a top financial institution with significant North American holdings. They have operations across most major verticals, including institutional & corporate, wealth management, private client, commercial banking, treasury, and retail banking.
The Social Media Coordinator will report to the Senior Manager, Social Selling, and will be accountable for supporting our marketing partners across North America in enabling the company’s salesforces to effectively leverage social media for business. The person in this position will be responsible for developing social content, creating internal marketing materials and training guides, supporting program participants with general inquiries and platform troubleshooting, and more.
What you will achieve in this role:
• Program Management & Measurement (30%)
Program Management – Participate in day-to-day management of Social Selling Program, including user access management, onboarding, platform troubleshooting, and more. Serve as point person for program participants and collaborate directly with program participants to assist and triage any requests.
Measuring and Reporting – Participate in program performance reporting through monthly scorecards, quarterly scorecards, and ad-hoc reporting requests. Provide analysis and recommendations for program and content optimizations.
• Content Development (60%):
Content Strategy & Creation – Partner with marketing stakeholders to create social content and strategize content opportunities for the company’s salesforces. Includes developing content calendars and sharable posts for various lines of business, research third-party content opportunities, facilitate approvals with marketing and compliance partners, and uploading content to social selling platform.
Internal Marketing – Craft and distribute newsletters and other educational materials to encourage program participation and optimization, including presentations on best practices and capturing case studies.
• Relationship Management (10%)
Be a social media ambassador – stay up to date with social media landscape and share best practices on how to authentically engage on social platforms, share experience with stakeholders by providing recommendations on how to improve social media experiences while ensuring best practices and the company standards are maintained.
What you will bring to this role:
• University degree and proven working experience as social media, marketing, or communications coordinator.
• Solid understanding of social media and the digital landscape (LinkedIn, Twitter, Facebook, Instagram) and online user experience.
• 1-2 years creating content/ writing and communications in a corporate setting.
• Excellent communication skills, both written and verbal.
• Strong content writing skills.
• Self-starter with a strong sense of autonomy and initiative & passion for quick-evolving social media environment.
We thank you for your interest in the position, however, only those who are qualified will be contacted.
Inclusion and Equal Opportunity Employment
Our client is an equal opportunity employer committed to diversity and inclusion; creating an inclusive environment where all team members and clients feel like they belong. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, Aboriginal/Native American status or any other legally-protected factors. We seek applicants with a wide range of abilities, and we provide an accessible candidate experience; accommodations during the application process are available upon request.